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Bicycle Friendly Business Consulting

Bicycle Friendly Business Consulting

Interested in joining the 800 and growing businesses across America who have been designated “Bicycle Friendly Busineses” by the League of American Bicyclists?
We’re here to help. Contact our Executive Director, Tom Tilma for more information at Tom.Tilma@bikegrandrapids.org or (616) 560-5705.


Benefits of Being a Bicycle-Friendly Employer

You are a bicycle-friendly employer if you actively promote bicycling for transportation, recreation, exercise, and sport.  You weave cycling into your organization’s culture and give your employees the opportunity to be active stewards of their personal and environmental health through cycling.

Benefits of Being Bicycle Friendly – for the Employee

  • More energy throughout the day
  • Improved health and happiness
  • Points for fitness incentive program
  • Increased travel options
  • Sense of pride in employer's commitment to social responsibility

Benefits of Being Bicycle Friendly – for the Employer

  • Improved employee health means lower health care costs
  • Decreased absenteeism
  • Increased productivity
  • Employee attraction and retention - cool workplace
  • Potential reduction in auto parking facility costs
  • Improves your green image in the community
  • Opportunity for national and local corporate leadership


Important Criteria for Bicycle Friendly Business Designation (the 4 E’s)


  • Showers are on-site and are free for employee use
  • The business provides secure and convenient bike parking (indoor bike room, outdoor bike lockers, outdoor covered annd enclosed parking)


  • There are incentives provided by the business for employees to commute to work by bike
  • The business works with local advocates to improve bicycling conditions for the community
  • The business supports a bicycle team/club


  • The business offers bicycle education classes
  • Bicycling education materials are available to employees on a regular basis


  • The business has a bike coordinator (full, part-time or volunteer) to help promote cycling
  • The business sets and evaluates annual goals to help increase ridership

League of American Bicyclists - Bicycle Friendly Business Designation Process


  • January and June deadlines, awards announced in April and October 
  • Multi-campus organizations may apply as individual campuses or all campuses combined


  • League of American Bicyclists staff review
  • External reviewers score each application
  • Employees, customers, and local advocates are asked to comment on the bicycle-friendliness of the business
  • Achievements must be demonstrated in all four evaluation categories: Engineering, Encouragement, Education, Evaluation and Planning


  • Designation is for four years, with a simple renewal form
  • Platinum, Gold, Silver, Bronze
  • More than 800 employers have achieved one of these 4 levels (only 17 Platinum and 91 Gold)
  • 18 in Michigan (2 Gold, 6 Silver, 10 Bronze)
  • 10 of those in Grand Rapids (1 Gold--Catalyst Partners; 3 Silver--Brewery Vivant, Cascade Engineering, Mel Trotter Ministries; 6 Bronze--Amway, Priority Health, Steelcase, Village Bike & Fitness, Gordon Food Service, Rockford Construction)

Direct Benefits

  • Detailed feedback on how to improve your bicycle friendliness
  • National press release by the League
  • Profile on the League website, mention on League Facebook
  • Profile in the League’s Bicycle Friendly America Yearbook (online and distributed to 10,000 homes across the nation)
  • Local media release opportunity

Consulting Services Offered by GGRBC  Bicycle-Friendly Employer Program

Assessment, Recommendations Report, and Development of Action Plan

Assessment of Bicycle Friendliness

  • Encouragement
  • Engineering
  • Education
  • Evaluation and Planning

Recommendation Report

Development of Action Plan

Action Steps - Implementation and Guidance

Potential Action Steps - Services

  • Bicycle safety classes
  • Bicycle safety materials
  • Corporate website bicycling content
  • Maintenance classes
  • Maintenance space and supplies specifications
  • Commuter mentoring and bike route mapping assistance
  • Bike pooling programs
  • Bicycle parking specifications (lockers, shelters, racks)
  • Repair stand specifications
  • Shower/locker room/towel service specifications
  • Incentive/benefit development
  • Development of business-wide cycling goals
  • Bike lending program/campus bikes
  • Guaranteed ride home program
  • Job description for staff bicycle coordinator
  • GGRBC partnership opportunities
  • Coordination with The Rapid’s employer program
  • Public infrastructure advocacy/investment opportunities

Prepare Application to League of American Bicyclists - Bicycle Friendly Business Designation



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